IT'S A MOBILE-FIRST WORLD
We now live in a mobile-first world. U.S. smartphone penetration is at 81%, and global smartphone sales are at an all-time high as internet adoption continues to grow in emerging markets. There will be an estimated 11.6 billion mobile-connected devices by 2021.
Consumers spend 5 hours per day on their mobile devices––more than any other screen and a 69% increase year-over-year.
THE APP IS KING
The majority of consumers' mobile usage is in-app: the average user spends 16x more time on top apps than they do on top mobile websites.
The massive growth in mobile––and mobile app––adoption provides a lot of data that's valuable for marketers. Chief among these is location...
MOBILE APPS AND LOCATION
Apps are able to provide a location signal that represents a mobile device user’s movement in the physical world.
This location signal is actionable almost immediately, and it is associated with a relatively persistent identifier––the Device ID––that is not classified as personally identifiable information (PII). This means marketers can leverage location data while still respecting consumer privacy.
Thanks to the popularity of location based services, these location signals are available at scale...
90% OF CONSUMERS USE LOCATION BASED SERVICES
Around 90% of all smartphone owners use location based services. In fact, the most common activity among smartphone owners is location specific search.
LOCATION DATA FOR MODERN MARKETING
Location data provides marketers a scalable means to target consumers based on their real world behavior. It can also help yield closed-loop measurement and unprecedented customer understanding.
Read on to learn more.
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