LOCATION DATA FOR MODERN MARKETING
Marketers, advertisers, and agencies can utilize location data to better understand customers, build highly-targeted audiences and measure campaign effectiveness.
DRIVE UNIQUE CUSTOMER INSIGHTS
Enable smarter, data-driven decision-making and gain deeper customer insights by using location data to analyze consumer behaviors, track footfall, build profiles for specific geographic areas, and more.
BUILD TARGETED AUDIENCES
Brands and agencies use location data to build highly targeted audiences based on historical patterns or real-time behaviors to target new customers, engage existing customers, influence competitor’s consumers, and more.
MEASURE CAMPAIGN EFFECTIVENESS
With quality location data, marketers can connect online marketing campaigns to offline results for closed-loop measurement and cross-channel attribution.
→ Click here to learn how Factual's Geopulse product suite can help you plan, execute, and measure high-performing marketing campaigns.