Quality location targeting and measurement requires a valid and precise location signal. Factual’s Location Validation Stack makes accuracy and precision possible.
DIVERSE GEOLOCATION DATA SOURCES
Factual partners with publishers, apps, and exchanges to acquire geolocation data. Factual gets its geolocation data in several ways, including ad impression data provided by Factual's advertising partners (e.g., ad exchanges, ad networks, publishers, DMPs), from mobile applications through server-side transfers and Factual's SDK, from other mobile app service providers who have their own SDKs, and from data aggregators.
However, there are many reasons a lat/long may not be sufficiently precise or accurate for effective targeting. These reasons include: invalid coordinates, coordinate truncation, and out of bounds coordinates. Additionally, Factual has identified hundreds of thousands of blacklisted coordinates, as well as blacklisted Device IDs and blacklisted apps.
For this reason, all geolocation data is first passed to Factual’s Location Validation Stack, which validates mobile location data against rigorous criteria in order to remove invalid and imprecise lat/longs.
PROPRIETARY LOCATION VALIDATION PROCESS
Factual’s Location Validation Stack is proprietary software that validates all device location data to help ensure you are using valid lat/longs for your campaigns... at no additional fee.
This process ultimately discards ~70% of the potential location data points which do not meet our accuracy standards.
For more information on Factual’s Location Validation Stack, please visit: https://www.factual.com/techn