Our Place Attachment technology considers the lat/long as well as multiple additional data signals to infer context and determine if a user is at a specific place.
- Popularity of a place
- Nearby intersections
- Whether the place is open or closed
- Business category density in the surrounding area
- Aggregate user behavior
- Home / Work Areas of Activity
- Distance from other places
Factual's Place Attachment software analyzes these signals in order to correctly attribute users to the appropriate place.
PLACE ATTACHMENT ENABLES CORRECT PLACE ATTRIBUTION
Through internal testing, we've found that Factual’s proprietary Place Attachment technology is 33% more accurate than simple geofencing and 25% more accurate than point-in-polygon at determining where users really are.
If we see a device at a location regularly during work hours, we’ll categorize that as a work location, and use this information (alongside time of day and day of week) to inform place attribution.
We consider a user’s aggregate behavior to determine the most likely place attribution. If we know a user regularly visits coffee shops and not bars, this data will inform our place attribution.