How Factual Delivers Quality

Targeting and Measurement initiatives are only as good the data they're based on...

Factual provides the best mobile location data, so you avoid wasting dollars sending ads to the wrong people or making decisions based on inaccurate information.  

How?  Through a complex stack of proprietary data and technology. 

Factual enables best-in-class location based targeting and measurement by observing and analyzing the intersection of Factual's Global Places data and geo-location data, which is continually validated against rigorous criteria.   Our Place Attachment technology then assigns mobile device users to the appropriate place, using multiple data signals.  Finally, Observation Graph indexes our observations of real world behavior to enable unprecedented user understanding.